Alfonso Santiago, born in Bilbao, began at an early age doing small concerts, until he produced his first festival in 1995. After that he was a founding partner and co-director of Muskerra Ekoizpena for more than 3 years. Later in 1997 he became Director of Mondo Sonoro (Euskadi) until 2002 when he founded the music promoter Last Tour company of which he is the director to this day. In 2015 he became CEO of Last Tour. This company organizes festivals such as Bilbao BBK Live, Azkena Rock Festival, BIME and Donostia Festibala.